Ocker - supermarkets squeezing out MCP's products might be happening, but remember that the affected products are only part of MCP's portfolio. Moreover, like all 'own brands' supermarkets start to offer, time will only tell whether they are successful in making a meaningful dent in MCP's market share. Also, going off MCP's prior margins, I would expect there to be headroom for MCP to compete against supermarket brands.
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