Was at the AGM for the first time, Dave had to repeat that...

Was at the AGM for the first time, Dave had to repeat that short-term unprofitable promotions won't be sustainable, yet only a couple weeks ago Chemist Warehouse had 40% off Sukin range and now as if it's a discount merry-go-round Priceline is having 40% off Sukin products. I didn't hear any tangible steps or strategic direction to lift the veil of being perceived as a discount brand. When every month they have these sorts of discounts why would anyone pay full price?
They're launching into new markets and the new brands into existing markets and they reaffirm guidance, the market was expecting an upgrade.
They also have a pipeline of new products but I don't see their shelf space at pharmacies or Coles expanding at all. Their new Sukin sunscreen isn't even at eye level, it's often on the very top shelf where no one can see.