"We are slowly moving towards integration with these companies,...

"We are slowly moving towards integration with these companies, as they wait for the industry to adopt standard protocols by which premium ad inventory can be made available via platforms such as Adslot. On this note, I am pleased to advise that Adslot has taken an active leadership role in designing and architecting the “Open Direct” standard protocols to be adopted by the Internet Advertising Bureau (IAB) by the end of the year."

I found this very interesting. Has their involvement with “Open Direct” standard protocols been discussed by the company previously?