Thanks but no need to explain yourself, I fully understand what...

Thanks but no need to explain yourself, I fully understand what you are saying.

However, money has been spent on marketing, admittedly not a huge amount however revealingly greater than the sales achieved.

A good product will always sell itself.
Never underestimate the power of word of mouth. i.e.
How much marketing have you seen for the humble potato peeler? yet everyone has one.
In the days of stay at home Mums word of them spread faster than any marketing campaign could achieve.

If it is a good product, everyone that needs it will have it, they will sell themselves
How many years is it for ALT without this being realised? mmmmmmm.