I think there is a market for a proven pericoach and I think they have done a good job at proving it - wouldn't still be here if I thought otherwise. It has and always will be a niche market. You can exclude most of the 'potential' market for various reasons. It comes down to young women (under 40) who are motivated to fix the problem via their own effort. This market is still big enough for pericoach to get started and perhaps grow and gain acceptance. I am still overall optimistic on ALT getting there just (i.e. a deal).
ALT Price at posting:
0.5¢ Sentiment: None Disclosure: Held
