Cashflow has to come with scale and margin that pays the...

Cashflow has to come with scale and margin that pays the outgoings otherwise it is just supporting managements lifestyle with wages .

Without margin and scale all it does or will do is eat up cash reserve like we have seen .

Need to see that their products and marketing really are hitting a spot and they can leverage off them. It is a hard game against big players and they have tried to get supermarket scale but just not a sweet spot unless they get economy in production and distribution so higher margin smaller buyers actually put some cream ( profits ) back into account.
Seriously that cash in a hedge fund for last five years will have returned xX $ at a lower risk than a choccy business

Need more frequent honest data and communication from these guys and hard numbers - actual idea of what they are targeting would be good.

All those books printed - how many sold? Even give em away as promotion etc etc