Its difficult to counter this, but what would not hurt is for...

Its difficult to counter this, but what would not hurt is for management to come out with more frequent trading updates. Problem with shorting is that absence of news plays into shorters hands. At least if management gave some updates that demonstrate everything is on track, which I'm sure it is, then the current share price weakness would be seen as a great buying opportunity, at least for the dividend yield. Not saying it would stop the rot, but it could help put a floor under the SP. I know we had the annual report with forecasts for 2016 looking quite healthy, but this market forgets quickly, so more pro-active regular updates would assist I'm sure