Ann: Change in substantial holding, page-10

So the day after the company announces the 4m download milestone and the drop in customer acquisition cost the share price falls from 77.5c to 7c.

This was the first of the two days K2 were selling.

Total volume that day was 558k and they were responsible for selling 425k, or ¾ of the entire volume!

Incredible!!!!

If it wasn’t for them it would reasonable to conclude that the SP would have risen.

And yesterday the volume was 761k and their volume was 275k… so 36%.
And this was the day after the announcement regarding the platform upgrade.

Two announcements and two days of selling on the day after the announcement.

The fact that they have sold once the SP has halved indicates to me that it is more about portfolio re-positioning rather than profit taking (given they were the buyer of a small amount near the highs and not a seller).

Good luck all