I would suggest Kalenn is marrying up all the data against the price and working out the net $$ they either made or lost in trading over the past year.
Someone with a spare 4-5 hours could give a real insight here as we know there original buy price, we now know the trades made and the charts give all the detail around volume and daily price action.
A Smart chart analyst and mathematician would, in this case, probably provide the best theory as to why
