If only shareholders were told the most basic information about bites it would be interesting? Assume shareholders will receive the same deluge of info regarding bites.
Their social media exposure has matured somewhat and has a wider base so theoretically they should be able to leverage off that both to get it in store and to encourage / reward purchase but it needs a focused campaign as they introduce them if they stand a chance. They need more brand recognition so can't do a hail mary and just place it on a shelf / counter .
Finally seeing small scale promotion direct to correct age group of Yowie - after how many years??? Will be interesting if they drives any demand but at least they are targeting correct market of family and their carers. Care needs to be taken with direct approaches to kids as it is still a chocolate and fickle modern parents can turn against direct to child promotion like coke and other large companies have experienced to the point where not available in schools etc.
As for bites
What shops stocking?
How many?
% of repeat orders as opposed to initial stocking orders?
Positioning
How much pay for placement
Etc etc along with previous list of questions
PS Any opinion on a new raider coming to play in the murky pool that is Yowie shares? Has right idea to go large or not bother but not sure what real direction is interested in - probably just greenmail to any interested party at a margin.?
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