You are correct. Incumbent products have much more advertising, but what is welcoming is they are in some instances specifically advertising themselves as an alternative to TrafficGuard. Pretty cool for a young product. They obvioulsy feel the pressure.
No idea on the money this company has to advertise. I think their freemium model is probably a good enough advertising tool and then utilising word of mouth.
You are correct. Incumbent products have much more advertising,...
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