No need to get personal. Sorry you are down a lot of money. But...

No need to get personal.

Sorry you are down a lot of money.

But we encourage you - or anyone else- to get in contact with management and ask a simple question: "what going on?" Be surprised if you even get a response, as they don't have a good track record of responding to investor emails.

You might have noticed, we have provided positive and negative analysis on the company in the past. Indeed mostly negative for good reason. Be happy to write more positive analysis and even buy a tonne of shares if management engaged with the market and changed its communication style.

This is not our first rodeo.

Shareholders have to realise that company's are made by a combination of 1) the product and 2) the marketing of that product.

Hands down AL3 have a great product - and possibly the best in this sector. But, also hands down, AL3's management team has probably the worst marketing strategy of the companies in this sector. They just think 'the share price is a voting mechanism in the short term, but a weighing mechanism in the long term'. Warren Buffet said that quote, mind you. But without great marketing of the product/ company, the share price will never take off.

Look at what's currently happening. AL3 are signing deals with BIG companies - not small companies - and the market isn't paying attention. We bet if 3DA signed some of those deals that AL3 did (and it has), the share price would be taken in a more favourable light.

So what's the difference?

Marketing.

AL3 has the worst communication of any company in this sector. The last investor preso was in Feb and we're now in Sept. 3DA have done multiple webinars and presos since then to keep shareholders engaged and encourage new shareholders to buy into the dream. They have also provided lots of company updates about the pipeline in and out of the quarterly updates.

AL3's management team is missing in action.

It's no surprise that Perennial Value Management is selling and they are selling at a loss. They were our biggest supporter. What's changed? The lack of communication.

There's enough cash in the kitty (at the current burn rate) until Feb/March.

Someone tried to buy shares at open and push the share price to 17.5c. But the reality is they failed because no one knows what's going on with the company? What keeps us engaged is the potential of the lighthouse deal. But buying now would be buying in hope - dreaming that there's a deal. I guess that's what the share market is about. But there's no point buying any shares when the share price is in a vicious downtrend and no one knows what's going on with the pipeline.

Management missing in action and need to market this company or the share price will be below 15c soon.