Not sure if anyone has noticed in their local coles but the protein drinks are being shelved next to the carbonated drinks and shots.
Wouldn't it be a better strategy to put them on the shelves directly next to the other protein and milk based drinks? Marketing against the very popular high sugar milk based drinks would be easy pickings.
Also, the protein drinks need to be in service stations. So many 'labourers' go into servos daily to get their protein drinks.
Good to see increased volume and SP heading up.
Not sure if anyone has noticed in their local coles but the...
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