Ann: Change in substantial holding, page-6

I interpret this as a slightly more assertive statement.

"Importantly, Cooke is keen to undertake the transaction on a friendly basis with an endorsement from Tassal’s board of directors..."

More like;

We are keen to do this acquisition the easy way... but we will do it the hard way (for us) if we have to.
We have had our eye on your for many years, we have prepared ourselves with approvals, lined up industry insiders and a little analysis company with a fancy name.
We have made a (non-binding, indicative, incomplete and) conditional offer that doesn't actually mention any conditions to make you feel insecure about the sale going ahead, we want to you to make a quick decision.
We know know the company inside out, we dont even need to look at the books.
Our two confidential bids where rejected, so we made a public offer at a 1.3% higher price as a first step, but we are going to have to increase our offer (shh, dont tell anyone).
We want it as cheap as we possibly can, im sure you understand.