I'm going to email dmp and ask if they will pivot towards a healthier menu, they should make a new range menu for health conscious people like a low fat and low salt pizza range or convert existing stores with different branding. Also can you imagine some families, the dad asks the kids where should we go, KFC, McDonald's or Dominos, he can override them and say, no we will order from Dominos their new Health range of Pizzas that are lower in salt and fat.
Why has this not been done in the fast food industry yet or why does it fail? I think the suppliers for the fast food industry are too powerful, they need to sell the unhealthy ingredients. Also they think if they make the food healthy nobody will come to eat, I don't know for sure if that is the case, but thinking first about the health of Australian people and going along with that would certainly make Dominos stand out, maybe make some Australians think they are trying/helping with their health problems. I think if they can get Pizzas under 3% fat and around .5g-1g of total sodium per Pizza I would call it healthy.
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