The dont have the runway and did not have the distribution and...

The dont have the runway and did not have the distribution and retail footprint in place to begin with. First they had to establish a footprint but again, the issue was resources to build it up.
Miller got the whole thing backwards.
He needed a deal/s to begin with and then perhaps pursue a retail strategy but given the respective ROI’s it’s questionable why one would pursue dual strategies.
Under MIller NUH was pursing 3 strategies, 1) building and establishing a retail footprint, 2) co-developing a chip and tech platform, and 3) pursuing OEM/tech supply deals. Problem is for a company like NUH that is too much they really needed to focus on the last 2 as that is where there comparative advantage is.
What is the point of RealTek being involved if the company has not changed it strategy whatsoever? How does RealTek achieve their goal if NUH wants to keep everything ring fenced.
I had a conversation with Ivan Kelly where he could not explain the contradiction and it appears Miller and co were completely oblivious to the flaw in their business model.