ICONIC AUSTRALIAN RETAILER FACES UNCERTAIN FUTURE, WITH UP TO 400 JOBS HANG IN THE BALANCE
In a major disruption to the Australian motorcycle industry, retail trailblazer Peter Stevens Motorcycles has entered voluntary administration today, casting serious doubt over the future of one of the country’s most storied and recognised motorcycle dealership groups.
Founded in 1970 by brothers Vince, Steve, and Peter Chiodo, Peter Stevens Motorcycles has been a fixture of the Australian riding community for more than five decades. What began as a small family-run dealership evolved into a powerhouse in motorcycle sales, servicing, apparel, and accessories, representing some of the world’s most iconic brands including Harley-Davidson, Ducati, Yamaha, Honda, Suzuki, Kawasaki, KTM, and Triumph. The group also owns and operates Harley-Heaven, a chain of dedicated Harley-Davidson dealerships.
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