Ann: Change of Company Name, page-11

I f*ing loved the name “Mobile Embrace”... the only thing the new name has going for it are less syllables.

“Mobile embrace” had so much more going for it. I can only assume the people in the know wanted to change the name to get rid of the bad goodwill.

The new name seems to be about “us” and not them. Who thought of this. It’s a horrible name. At least mobile embrace was all about getting people to embrace mobile. How do you put a good spin on his name?

Very poor.