I wonder how well "quirkiness" correlates with "lemming-like corporate behaviour" (as in, inverse correlation). Quite well, I suspect.
Another thing a liked is that in the only presentation material that Ive seen (a couple of years old, I think), they actually seem to make a point of not smiling to the cameras. in fact, I think I read a caption somewhere along the lines of "too busy for photos".
Even I, a fellow number crunching bonehead, can't put a number on this stuff. But a tell you what, it gives me a warm fuzzy feeling.
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