It’s a gamble, insolvency is on the cards if they do nothing or...

It’s a gamble, insolvency is on the cards if they do nothing or very little and can’t get the costs down enough and revenue high enough. This is standard.

Growth and increasing relevance in the wine logistics industry is growing steadily. It’s all going to be about how fast they can scale the business with what resources they have.

That will in time, will determine the validity of the approach. Clearly plenty of people with money to burn are happy to make that punt short term particularly at 1/10 of a cent. Some are definitely taking a shot on market as indicated in course of sales.

I work in hospitality, the New year and Xmas bells haven’t rung yet but when they do it’s big business.

Alcohol can also be a steady bet in unsteady economic conditions for obvious reasons.

All my thoughts and opinions DYOR.