agree, being in 20,000 stores is a start however means little if sales volume is low, these numbers such as 20,000 stores look good on announcements but that's it. Retail will push your product if you spend good marketing money with them, I still think there is a big opportunity selling direct on line however this doesn't seem to be part of the startergy unless I'm missing something.
Ann: Change of Director's Interest Notice - MJ, page-6
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