I don't follow this company closely but I do read the half year...

I don't follow this company closely but I do read the half year reports and investor updates. What change of plans? The company is focused on improving margin, remaining cash-flow positive and expanding geographically. The company says there isn't any substantial change needed to the product/service offerings and thus ongoing development costs are modest. I don't understand what the purported change of plan is? In fact, it seems to be the company is quite consistently going about the strategy it has been communicating to the market for some time now.

I understand that this sort of micro-cap pre-profit IT business targeting marketing spend (which is traditionally susceptible to the business cycle) may not be flavour of the month in the market right now. I did consider selling my shares earlier in the years simply based on overall market sentiment and where we are in the cycle but my average buy price is 2c so I might as well hold.