I am sure some of the products have a pretty good few years in them, maybe a few are really long term (those that fill a niche and are not too overpriced).
but many will surely fade away over the years as they are trying to ride on coattails of a brand which cant afford to invest enough to get the sales, and/or are just a bit too pricey (though good quality)
Ann: Change of Director's Interest Notice (S Thomas), page-6
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