Directors do generally buy when it's in their interests. That...

Directors do generally buy when it's in their interests. That doesn't necessarily mean it's because they're undervalued. There are other motives. The posters above have I believe articulated rational propositions as to why the Directors have purchased & it ain't on valuation grounds. There's every reason to believe they're buying their jobs. If multiple serious offers were made at multiples of the current share price (and I question the truth to the extent to which those proposed deals were genuine &/or capable of closure) why wouldn't Freeman (who holds comparatively a small number of shares) and De Mong (who owns bugger all) and even Whiddon be mopping up everything they could?