Ann: Changes to Selfwealth Board, page-42

I'm not sure what value proposition they could offer to Institutions that would generate revenue. What did you have in mind? Doesn't seem like any sort of fit with their recent branding or market positioning.

I think they could do more (relatively cheaply) in the HNW and Advisor space but one needs to be mindful that many advisors already have access to sophisticated wrap platforms with access to a much wider range of products including Managed Funds.

I think their major untapped opportunity is in partnerships. I think they should do more work with a wide community of potential partners from providers of trading tools to personal finance and even do more with the ANZ relationship. Referral programs, trade discounts etc.

The banks still seem ripe for the picking but the best they can seem to manage with their marketing budget is an average brand makeover and a relatively ineffective AdWords campaign. Dismal.

Despite this they're still moving upwards in the top 3 online brokers and will probably post their second consecutive positive cashflow quarter on increasing revenue.

So now with Datt on the board I allow myself to hope just a little more. I think they have a great product, we just need them to fix up the remaining rough edges and completely rethink the next phase of their marketing approach.