Ann: Changes to Selfwealth Board, page-45

Pricing issue - to price match would move them to significant cash burn - $1-2m per quarter.

So what would your suggestion be?

Stake took like $80m funding to go with an undercutting strategy. SWF won't be getting $80m, and I'm not so sure it would be worth it even if having $80m to burn (would we throw in $80m so they can push for more market share, while running big quarterly losses to hopefully see profits years later?).

1. Cut price, run big losses, with no certainty of profits. Gain 50% more market share.
2. Don't cut price, and lose the budget client-segment, and a portion of the regular segment.
3. Rewards program so those on the fence have less incentive to leave (a partial discount, but not price match).
4. Add features so people are not just deciding on price.
5. Other?