I watched it. My take-out was the first TV advertising in the UK will go live in October-December 2023 to start building awareness with the real push starting when spring and summer occur in Europe from late March 2024 through to September 2024. We should hopefully start seeing a step up in UK revenue and total market size from Q3 FY 24 (reported in April 2024) and beyond. It seems like a good deal - Channel 4 reaches over 70% of the UK population each week
Ann: Channel 4 Media Partnership Webcast, page-7
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