Ann: China Market Developments-ATM.NZ, page-45

I think there could be improvements to their Media / Comms.

1- the update on China regulations should have come out earlier / immediately when the share price dived like what other companies did (fng, bal etc) It's quick for the sp to go down, slower for it to recover.

2- the media release on the China clinical trials, the heading doesn't really sell a punch: "Extent of Lactose intolerance may be overstated" it almost sounds like bad news until you read through it.... and then for further information contact some media guy at fournews.com

3- Peter was interviewed for Sky news today. I think some answers could have been better. Maybe their Media/Comms team needs to better prepare their execs to sell the story. Plus, could he not have made mention of the briefing to China was coming out later today?

Hopefully once this news filters through we might see an increase in sp but there's huge gains elsewhere in the market this past week and lots of other news so that might be where the focus is.