Ann: Clarification of customer agreement, page-85

Until they can get to cashflow-positive as a steady state (and clear away fears of CRs being needed for operational existence, as opposed to being for no-brainer capital investments like buyouts of other cashflow-positive businesses), announcements like this aren't going to stir the SP a hell of a lot. LVT needs to get it's investor base confident in the business model, which is dependent on demonstrating an ability to run a self-sustaining business that can organically grow.

When they ARE cashflow-positive, adding clients with an additional $1m per year translates direct into discussions about earnings multiples, and that's when you see annies like this result in price appreciation. We're still not there yet - 2021 needs to be the year when mgmt shows they know how to run a business and be in a position to grow shareholder wealth. But this is certainly a step in the right direction.