Had this on my watchlist for a few months now and still not convinced on the business. Seems like there are plenty of alternatives out there that offer a wider product range and just as fast delivery times.
ABY doesn't have any real competitive advantages besides maybe their educational segment where they post blogs and also do podcasts on the benefits of different products to help customers decide what product is best suited for them. Since they are a pureplay business this is not a bad idea and provides much needed information to customers. The downside is, once a customer finds out about a product this way they are likely to shop around to find the cheapest price instead of just heading to Adore for the purchase. Often you will find cheaper prices at another competitor.
They also overvalued the company by a long shot with the IPO so it's hard to get excited about the company even at the current valuation.
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