I think you might be right. There is also simultaneous top and...

I think you might be right.

There is also simultaneous top and bottom of the pyramid marketing to consider.

And there is a "speed to market" issue still, accepting of course that there was a disaster inherited from the prior gang (IMO). But the market does not care about excuses.

A friend of mine has a saying, "It is not who is best it is who is first." He might be right too.