It's an expo. KPIs would no doubt be driving B2B awareness which is hard to derive metrics from. No doubt there will be data collection and registrations for follow ups. Beyond that who's knows.
Now, if they do have a cosmetic/sunless tanning teaser reveal (we all hope!) the resulting word of mouth and social metrics would be very measurable indeed.
Ann: CLINUVEL Unveils Vitiligo Program for AAD 2025, page-9
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