I don't quite understand how this company will make money in the medium to long term. Their product offering is no different than you can get from a dentist or dental prosthetist, cost is a little better, but still the same products- mouth guards, teeth whitening and sleep aids.
They certainly spend a lot of money on celebrities to sell a vanilla mouth guard.
Why is there never a discussion on product development. I read in the paper occasionally how a company based in Perth is creating a smart mouth guard which detects and measures hits to the head in any sport where a mouth guard is used.
Shouldn't they be partnering with this type of innovative organisation to give shareholders much better future value?
You talk of ASX peers. Who are they?
IHL Price at posting:
2.5¢ Sentiment: Hold Disclosure: Held
