There is a lot of medium to long term potential here. The milk...

There is a lot of medium to long term potential here. The milk market has grown significantly over the last few years with competitors A2M and BAL which is still growing at double digit percentage year on year. People are very health conscious on what they are putting in their bodies, particularly people with healthy lifestyles. Keytone offers a milk product with a medium term goal to show that it is organic. If this done, it will allow Keytone to advertise this and be able to charge a higher price point to the competitors, leading to more profit. It may not be running up right now, but it will run eventually. It would be in A2m or BAL's interest to just take over the company before it grows to be a potentially large competitor.