I would argue that although there was no new financial information provided and a lot of the information is similar to what we have seen before (just presented slightly differently.....they have updated their slides), what is new is how they are articulating their strategy around how they take their product to market.
Perhaps they have always done this, but I think as a shareholder, it makes it a little clearer what part of the value chain they occupy in each of their businesses, and also they are thinking a lot more about repeatable recurring revenues......hopefully if they get Aura IQ up and running, that might be a model for the FFT business where they seem to earn nothing off the installed base....I would have thought that improvements in technology and software would be a decent opportunity for them to change this to a SaaS model.
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