The long time winner in the Kava space will need to be...

The long time winner in the Kava space will need to be profitable at the margins on offer at Coles. It's like beer, a volume business. CCO is making a slim profit and growing volume.
Volume well managed, aggressive management and development of supply chain means big economies of scale.
Bigger margins than competitors on internet.
internet in Aus , I don't know but guessing, is driven by first contact in Coles.
US interest might be a new product eg. barrocca style Kava.
I feel we have missed a great opportunity with the Fiji sevens, my understanding is we are a sponsor and our product is consumed by players. Where was the add wishing them luck. Fiji sevens/rugby are a world brand
I don't think the ASX suits have worked out there is huge latent demand for a healthy alcohol alternative, a real need for a mild non addictive less than Panadol risk? antidepressant , Kava can be an appetite suppressor, flavour? okay muddy water but it doesn't make you spit it out.
Regulatory risk has been highly lessened by the debacle of the vapes.