I think this makes sense for coles at the moment, 30-40 million saving on printed media. Shopper are coming in and panic buying because of Covid-19 you don't even have to advertise, stuff walks of the shelves. How many catalogues go to waste in the mail, end up on the street or in a damp letter box because of rain. My question is what is the tangible amount that they convert from the 30-40 mil they blow on this sort of advertising.
A few loaded questions but the big one is if it's gone for good because of digital media or will it rise up again when the time comes. I would only assume that more customers will follow.
Ann: Coles Group to Reduce Use of Printed Medium for Catalogues, page-14
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