Ann: Coles Group to Reduce Use of Printed Medium for Catalogues, page-28

Could have something to do with Coles Group being one of the largest catalogue consumers in the country and therefore others may follow suite... could be to do with the fact that the news is now pushing this out to everybody with the headline "Coles goes towards being more environmentally friendly" and points out how many "trees" will be saved by not printing catalogues and therefore implying that catalogues are now a bad thing to use for marketing and should therefore be phased out. Companies are like sheep, they follow the leader. Be interesting to see what kind of dent this ends up putting into IVE's long term profits. I understand its only a portion of their diversified business, but a significant portion non the less.