Ann: Coles to Launch Taki Mai Kava Shot, page-16

It's nice that you are looking after retail holders.

This whole thing was unchartered waters. They didn't know what would work and what wouldn't. Should they have known better, maybe a bit more research was required. I assumed they would tap the Polynesian market which it looks like they missed. From discussions I'm having it's not much cheap on the black market. They didn't plan on COVID and supply chain issues occurring just as they were starting up. They were flying the stuff to Oz and US.

I'm sure they have made mistakes also. But they keep going and keep improving revenue. The potential is there. MC is still low enough for multiples to be made.

Face value is different. Ready to drinks going into Coles is massive. I've got a big bag of the stuff at home but I'll pick up the odd ready to drink because I'm lazy and its easy and convenient. The designated drive can down a few to.