Ann: Collaboration with von Holzhausen to Develop Vegan Leather, page-25

I'm guessing you might have time given global markets, but I think it won't take much more to get this to a tipping point where it creates a buzz. They are quietly achieving significant progress in 3 areas that have very large markets, and presumably will start the serious marketing when they get that garment ready to help tell the story.

I think the reality is that there is such little awarenes of this company, good news alone doesn't do it. But I am confident the marketing will get traction, as it's such a good story to tell. People will be excited by the fabric, the likely low costs at scale, the superiority of the product, the fantastic sustainability side and the huge market potential, and then be surprised by what the wipes and vegan leather could also bring to the table.

Hard to say when the interest will rise but it's inevitable.