I think the market is heavily discounting this announcement. The...

I think the market is heavily discounting this announcement. The market is very narrow focused with this progress. What management does with the white label product is anybody's guess, however, the way transportation and 4th industrial revolution guiding it towards a focus on data and connectivity, this software looks far more impressive than just being a dealer courtesy product. Whether the company chooses to diversify away from just the current audience is unknown, but the fact that this software is enterprise scale, white label and already functioning at a very respectable scale, it could move laterally into new markets with large audiences and further diversification of industry and geographies.

Just thoughts and not sure if the company at it's current size is willing to stretch there.