Ann: Company Presentation, page-63

Top of the range Oral B electric is ~$200->250

Mine cost $20 and 4 refills around $8. I simply wouldn't pay $250 for an electric toothbrush, certainly not 4 for the family. There is a market at $200 but it certainly a lot thinner than manual toothbrushes and there's a lot of competition already for electric ones. Undoubtedly OBJ technology will produce a point of difference but I can't see the same sort of success revenue wise as an SKII type product. Nevertheless I won't be complaining if we see an OBJ technology toothbrush out there in the future. Revenue is revenue.