I have invested in multi million dollar business that went to...

I have invested in multi million dollar business that went to billions

and to your points, there's cash burn between 1 to 4, so I'll keep a tab till it's 4-5 as it's there's a strong chance that such cash burn will go two ways:
1 - massive CR required thereby causing dilution to existing shareholders
2 - cash burn such that they become insolvent.

I don't invest base on sentiment and prayers but based on company's strategy and its people

It's strategy is telling me that they are wanting to expand, but to achieve that a massive marketing drive is required. Previous financial accounts have shown that their marketing expenses have been spent but yet to generate any revenue.

Furthermore - Razerz partnership costed ESH $200K initially and an ongoing of $50K.

So in mean time - I'll keep tab of it as if its "innovation" revenue stream comes into fruition.