I respectively disagree with basically all of your post Elpha
Like scar I have been regularly monitoring JCT's website, and one of key things noted was operationally not staffed for growth. They have a junior warehouse manager and if you look at the new operations role it is very important and strategic role which covers broader monitoring of not just operations administration but sales performance (importance reflected by being 2ic). I suspect the requirements for this position came out of TBH review.
They also mentioned in previous update they had completed the sales training with channels partners in place. The spend in inventory makes sense given ramp up of sales effort as you can't not have the inventory to support sales ramp up, and recent quarterly shows ramp up of sales so those concerns should be subsiding.
I follow JCT quite closely and I am also across through my work what is happening in disability space where there is huge interest in AI which has huge implications for JCT with their nucams AI product developed for Lightsview.
By way of example, a big initiative NDIS is trialling with great fanfare is the offer of a AI virtual assistant as key customer facing channel to interact with clients. You can find out more details per the link here: http://www.faceme.com/nadia/
JCT with in particular its new suite of AI products developed for Lightsview is in the right place in the right time. Athan was not kidding when he stated this represents a fantastic revenue opportunity.
You have definitely underestimated the potential growth for JCT products Elpha, and happy to come back to this in months to come but with the help of internal reviews and restructuring of JCT business I think many will be surprised with what comes out of JCT in next 12 months revenue wise.
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