It's a great acknowledgement that there are certain things guns can't kill.
I also like the top down sales approach. Rather than sell to one officer at a time, they basically got the product into everybody's hands mandated by the work place.
Imagine the armed forces, ambulance workers, etc.. everyone would be watching and thinking.. why isn't our department getting some of this good stuff.
If it raises the morale and productivity of police officers, then the next logical step is to roll this out across other government departments. Boris Johnson could use some fogging for his house too.
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