Orders and Cases Shipped are really just a way of validating beta version revenue for now. The key is the customer signups. The larger the spread, the bigger the carrot dangling in front of businesses on the other end to use the platform once we go live with marketplace. Once it is up and running Orders will be phenomenally higher than what they're reporting and Cases Shipped will be exponentially higher than Orders. Consumers are currently averaging 1 1/2 cases. Do you think bars, pubs, restaurants, etc. are going to be ordering such tiny quantities?
So it's great news to welcome 35 news brands to the platform. 28% increase! That's the real news I'm reading.
Further acquisition updates hopefully soon and B2B launch getting closer and closer...
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