Ann: Company Update, page-35

Does anyone know why Dean isn't planning a B2C website, to become a retail destination, complimenting what they are building in logistics?
Or is the Insider Trading club the first step in this direction?
I can understand not wanting to compete with Wineries, let them pick up most of the margin, but reality is retailers are their partners as well.
Dean should be thinking about building a global B2C retail platform to round out the eco-system he is building.