December and March were breakout months because it is a very strong consumer buying period around Christmas and Easter. The fact that we are nearly matching that this month for May is an incredibly strong result.
The graphs are difficult to interpret because of the December and March numbers providing anomaly level sales but if you take them out, the trajectory for all the months is looking fantastic. I believe that's why they have added an average indicator in there.
Ann: Company Update, page-44
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