Quick and dirty executive summary:
- America is a great market for premium as they have high willingness to try new products.
- Japan is a hard market toget as you need to build consumer confidence. Amazon is ideal for this purpose as they get to use the reviews from other Amazon markets.
- Probiotics will be especially popular in Japan.
- More new products are coming up extending the current range.
- EVE looking for distribution partners and other potential business to add to the group
Ann: Company Update, page-45
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