https://www.cohorted.co.uk/products/marie-claire-beauty-box-edit
https://hellosubscription.com/2022/09/cohorted-beauty-advent-calendars-2022-two-luxury-calendars-coming-soon/
I assume these packs are what the US-based campaign and commercial collaboration with international distribution was? A group of products that includes a Reduit Boost in a package that also ships to USA?
If not, can somebody who does know please let me know what the beauty box campaign is?
If this is it, I probably wouldn't expect any initial revenue benefit from this campaign, as it looks like a severely discounted/lossmaking campaign to WFL for the benefit of brand recognition to those that buy the beauty box, including some from the USA. It will be interesting to see how WFL plans to "scale the momentum of the US based beauty box campaign for brand notoriety" as they mention in the company update.
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